Jagdamba Motors Pvt. Ltd., the authorised distributor of Proton vehicles in Nepal, has officially launched the much-anticipated **Proton e.MAS 5 electric hatchback. The vehicle is available in two variants: e.MAS 5 Prime and e.MAS 5 Premium, priced at Rs 29.99 lakh and Rs 34.99 lakh** respectively. The e.MAS 5 is a rebadged version of the Geely Xingyuan, also known in other markets as the Geome Xingyuan.
Special Pre-Launch Offer
In a unique marketing strategy, Proton Nepal had earlier announced a special pre-launch offer, inviting customers to participate in a "Guess and Book the All-New e.MAS 5 at Your Price" campaign. This allowed potential buyers to predict the introductory price of the e.MAS 5 for the Nepali market.
- Participants who quoted prices closest to the final launch price would get a chance to purchase the vehicle at their predicted amount, subject to campaign terms and conditions.
- Five winners from each variant were to be selected based on the accuracy of their price predictions.
To join this campaign, customers needed to visit the dedicated online campaign site, choose their preferred variant, and use an interactive price slider to lock in their expected launch price within the allowed range.
Price Ranges for Predictions
For the campaign, Proton Nepal set specific bands for price guesses: - e.MAS 5 Prime: between Rs 29.99 lakh and Rs 34.99 lakh. - e.MAS 5 Premium: between Rs 34.99 lakh and Rs 39.99 lakh.
Specifications and Features
The e.MAS 5 Prime comes with a 30.12 kWh battery pack offering a range of 225 km on a full charge, while the Premium variant features a 40.16 kWh battery with a range of 325 km. The Prime variant is equipped with a 58 kW rear-mounted motor producing 130 Nm of torque, and the Premium boasts an 85 kW motor with 150 Nm of torque.
The rear-wheel-drive hatchback measures 4,135 mm in length, 1,805 mm in width, and 1,570 mm in height, with a 2,650 mm wheelbase. It has a 4.95-meter turning radius, making it easier to drive in urban areas.
Inside, the e.MAS 5 offers a 14.6-inch screen in the Premium variant and a 10.1-inch screen in the Prime, along with an 8.8-inch instrument cluster, multifunctional steering wheel, 50W wireless charger, ambient lighting, and keyless entry. For safety, it includes six airbags, ADAS features, a 360-degree camera, and several driver assistance systems.
Strategic Collaboration and Market Impact
The e.MAS 5 is produced through Proton's strategic collaboration with Geely, a leading name in electric vehicle technology. This model has already won the 'Electric Compact Vehicle of the Year, 2026' at Malaysia's prestigious Alliance DSF Vehicle of the Year Awards. Notably, the e.MAS 5 is the first electric hatchback in its segment in Nepal to feature a rear-wheel-drive system, making it stand out in the market.
In a move to enhance customer access and service quality, Jagdamba Motors has expanded its showroom and service network across Nepal. A new state-of-the-art showroom and service center has been inaugurated in Bhaktapur's Radhe-Radhe area, which the company claims to be one of the best in terms of infrastructure and service quality. This expansion is part of a broader strategy to strengthen Proton's presence in Nepal, with additional showrooms set to open in Birgunj, Janakpur, and Nepalgunj. Before this expansion, Proton's sales and service network covered Naxal, Thapathali, Biratnagar, Chitwan, Pokhara, Butwal, and Dhangadhi.
During a special launch event held in Dhangadhi, Jagdamba Motors announced special introductory prices for the first 100 customers, with the Prime variant at Rs 29.99 lakh and the Premium at Rs 34.99 lakh. These prices are available for a limited time, encouraging potential buyers to visit the Dhangadhi showroom for a test drive and experience the vehicle's modern features firsthand.
Proton's strategic pricing and the expansion of charging infrastructure have driven a consumer shift towards EVs in Malaysia, and similar efforts are being made in Nepal. Prospective buyers in Nepal are encouraged to review the detailed terms and conditions of the offer, including eligibility, timelines, and payment requirements, before locking in their predicted price and booking the vehicle.
Writes on vehicle pricing, taxation and the Nepali auto market from ongoing tracking of distributor price lists. Editorial policy.
