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BYD deepens Europe push as it hires Hungary’s ex-foreign minister

BYD has brought in former Hungarian foreign minister Peter Szijjarto to handle external relations and new business development, strengthening its push to localize production in Europe. The move matters for Nepal because BYD is already one of the most visible Chinese EV brands in the market, and a stronger European supply base could influence regional pricing and availability over time.

Published 16 Jul 2026
What it means for Nepal

BYD has brought in former Hungarian foreign minister Peter Szijjarto to handle external relations and new business development, strengthening its push to localize production in Europe. The move matters for Nepal because BYD is already one of the most visible Chinese EV brands in the market, and a stronger European supply base could influence regional pricing and availability over time.

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BYD deepens Europe push as it hires Hungary’s ex-foreign minister
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BYD’s Europe move gets a political hand

BYD is sharpening its Europe strategy with a political hire that may help it handle regulation, investment talks and local-content demands. Former Hungarian foreign minister Peter Szijjarto has joined the company to handle external relations and new business development, according to the company’s move reported by CnEVPost.

The timing matters. BYD is preparing to start assembling passenger vehicles at its new plant in Szeged, Hungary. The company began trial production at the site in early 2026, and Reuters later reported that series production is expected to start in the fourth quarter of this year.[1][2]

That factory sits at the centre of BYD’s plan to build more cars inside Europe rather than rely only on imports from China. The move comes as the European Union keeps extra tariffs on battery-electric vehicles brought in from China.

Why this matters for Nepal

For Nepali buyers, the angle is clear enough. BYD has a strong presence in Nepal through EVs and is one of the Chinese brands shoppers watch most closely for price and feature changes.

If BYD can build more vehicles in Europe and streamline its regional logistics, delivery pressure could ease over time and some cost risks in export markets may come down. Any direct Nepal price benefit would still depend on the specific model, shipping route and distributor strategy.

The clearest Nepal angle is around models like the Dolphin Surf, which BYD had earlier said it intended to build in Hungary. Reuters reported that the Dolphin Surf will be the first model produced at the Hungarian plant.[5]

If that plan moves ahead, the model could become more competitive in Europe and nearby export markets than a fully China-built import. That does not automatically mean a lower showroom price in Nepal. It does matter, though, because local buyers are increasingly sensitive to small price shifts in EVs, where taxes, freight and currency movement can change the final bill by lakhs of rupees.

BYD already runs an electric-bus plant in Hungary. It has also announced a new 32 billion forint investment to triple electric bus output in the country.[10] The latest hiring points to a push for political and regulatory access as BYD expands across Europe.

For Nepal’s EV market, the broader reading is strategic. When a major Chinese brand localizes closer to Europe, supply stability can improve and competition across Asian export markets, including Nepal, can tighten.

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Ajit Narayan Singh
Editor, Nepal AutoMart

Writes on vehicle pricing, taxation and the Nepali auto market from ongoing tracking of distributor price lists. Editorial policy.

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